Home Appliance Ecommerce

Business Description

For sale is a 10-year-old niche home appliance ecommerce business, with a mix of tankless water heaters and boilers (55% of revenue), pool heaters (25% of revenue), venting, home improvement products, and miscellaneous. 70% of revenue comes from the website, 28% from Amazon, and a small amount from eBay and Walmart. 60% of revenue is from drop-shipped products. (Data set: 9/1/2019 – 8/31/2020)

No SBA – owner may be open to seller financing on a case by case basis.

Financial Overview

Asking Price: $2,000,000

Revenue: $3,584,243

Income: $674,771

Multiple: 2.96x

The listing is either pending or closed so the NDA cannot be signed