Business Description
For sale is a 13-year-old upstate New York-based business that is the exclusive importer of pet safety transportation systems and accessories from a European manufacturer. They sell through dealers in North America and directly to consumers through their website. (All consumers purchase online. All resellers, except for two dealers, buy online and pay through a dealer portal in advance. More than 86% of consumers and dealers purchase online, so the company is almost exclusively eCommerce).
This exclusive agreement with the manufacturer (supported by written agreements) guarantees the quality and integrity of their product line and allows them to maintain a consistent and reliable supply for customers. They sell, on average, 3,000-4,000 units per year with a less than 0.003% return rate. 78% of the business is direct to consumers and 22% to wholesalers (with the typical margin to dealers being 38%). The average product markup is around 455% between consumer and dealer sales.
2025 numbers were down to the tariff conditions imposed in the spring. All tariff-related concerns have since been resolved, as the company has secured tariff exemptions with its manufacturing partner. Additionally, a restructured partnership agreement will be executed soon with enhanced terms that strengthen the company’s value proposition for potential buyers. This long-term manufacturing partnership ensures supply chain stability and reinforces the company’s competitive market position.
The two existing full-time staff members and the owner would be excited to continue to be part of the business. They are looking to sell to a buyer who can help provide strategic support and resources to facilitate the company’s growth and expansion.
