Business Description
Founded in 1981, this Ecommerce company specializes in selling non-prescription medical products and supplies for pets (sold 100% via their website). Its customer base consists primarily of B2C transactions involving individual pet owners, animal rescue organizations, and professional breeders. A portion of revenue (around 20%) comes from international customers who purchase through freight forwarders, as the company only ships within the United States.
The business offers approximately 1,500 SKUs and maintains an inventory valued between $90,000 and $120,000. It operates without any paid advertising but still maintains a strong market position, supported by an extensive customer base of 126,000 and an impressive 26,000 newsletter subscribers. This success demonstrates exceptional organic growth, with 69% of customers being repeat buyers.
The business employs one W2 employee and one 1099 contractor who work part-time in the warehouse. The owner is looking to exit, but is confident the team will stay with the business post-sale.
| 2021 | 2022 | 2023 | 2024 | |
| Revenue | $958,475 | $1,654,701 | $2,822,211 | $2,981,769 |
| SDE | $55,043 | $139,573 | $332,960 | $369,032 |