Business Description
For sale is a 13-year-old ecommerce business that primarily offers secure, patented fencing products to keep digging pets contained in yards. The fencing products have one utility patent and two design patents. The company also provides a commercial-grade product that airports use to keep animals off of runways. Zoos can also use the commercial product to keep animals contained. The residential products can be purchased online through retailers such as Home Depot, Lowes, Menards, Wayfair, and Amazon through Petco. Products will launch on Chewy later this month. Daily sales are downloaded from each store and uploaded into ShipStation, which produces shipping labels. This information is sent to the pick & pack warehouse in Southwest Missouri for order fulfillment.
Marketing is outsourced to an agency.
Revenue is approximately 10% commercial and 90% residential. About 8-10% of total revenue comes directly through the website; the rest is from retailer websites.
The fencing is patent protected until 2031 (utility patent for 9 more years). If there are knockoff products, an outsourced firm handles the legal protection.