For sale is an 8-year-old natural clothing Ecommerce brand that sells out of Etsy and its own website. They have extremely loyal customers and a cult following in the yoga and natural lifestyle communities, with a 20K+ email database that is marketed to extensively. Their products are very unique in the market and have no competitors due to the brand’s access to materials manufactured from international suppliers that they have worked with for almost a decade.
In 2022, 70% of their sales have been via Etsy and 30% have been via Shopify on their website. While the business makes most of their revenue via DTC sales (around 90%), the brand is also growing its B2B wholesale side (mostly boutiques and yoga studios).
The business is run out of an 1800 square foot warehouse but only two employees work in-house and everyone else is remote. The employees are all aware that the business is for sale and are comfortable with the fact that a buyer may want to move its location. While the owner would like to exit, the business has a skilled manager who could step up to take over as the GM of daily operations.