Business Description
Founded in 2015, this opportunity consists of three unique entertainment ventures in Michigan, offering customers memorable two-hour entertainment experiences on both the water and around the city. Guests are encouraged to bring their own food and beverages, creating a fun and customizable outing. The experiences caters to a variety of occasions, including bachelorette parties, reunions, family gatherings, team-building events, college outings, birthday parties, and corporate gatherings.
Pricing for these experiences varies based on the activity, day of the week, and time of day, with weekend and evening slots commanding higher rates. Costs range from $275 to $1,100 per two-hour session. The businesses generate revenue through direct bookings as well as sponsorships from brands that advertise on the vehicles, providing a diversified income stream.
The decline in revenue and earnings from 2022-2024 over certain parts of the businesses was primarily due to a few operational disruptions. First, one business operated with one less vehicle for most of the season in 2023 due to motor supply issues resulting from COVID-related manufacturing disruptions. A second business was forced to temporarily shut down one location when city construction at the adjacent boat launch created untenable conditions at the docks.
With minimal overhead and no significant ongoing costs, these businesses operates efficiently while maintaining strong profitability. A well-established reputation, bolstered by over 8,000 Google reviews, has led to a loyal customer base and strong word-of-mouth marketing. The model allows for mostly passive income potential, as one manager and a team of 1099 staff handle daily operations for the three companies, making it an attractive opportunity for an owner seeking limited hands-on involvement.
| 2020 | 2021 | 2022 | 2023 | 2024 | |
| Revenue | $1,652,005 | $2,231,347 | $2,236,435 | $1,532,797 | $1,724,404 |
| SDE | $1,023,441 | $1,464,765 | $1,043,533 | $927,263 | $1,173,735 |