Business Description
Founded in 2001, this luxury home staging firm offers vacation rental design, interior design, and home staging for over 600 properties annually in neighborhoods throughout Northern and Southern California.
The company’s staff consists of trained interior designers and professional movers who are experts at matching decor styles appropriately to each home’s architecture and its targeted audience of buyers. They can complete most installations within one to two days and charge per square foot.
They maintain and own a vast collection of new furniture and home furnishings that total over 450,000 square feet and have around $6M in total assets.
2023 was a tough year for the business as the “mansion sales tax” hit California (meaning fewer owners of luxury properties wanted to sell), and that, coupled with the general home-selling market slump due to higher interest rates, led to a lack of work. That has since recovered, and 2024 looks to be their strongest year yet.
The owners are ready to step away and spend more time on their personal endeavors, but they are open to staying on as minority equity owners/consultants for up to two years.
| 2021 | 2022 | 2023 | Jan-July 2024 | |
| Revenue | $3,821,197 | $4,065,868 | $2,451,655 | $2,375,535 |
| SDE | $903,497 | $1,040,482 | $297,254 | $672,694 |