For sale is a 10-year-old portfolio of 4 direct-to-consumer herb supplement websites. With 99% of sales coming from the websites (no Amazon), the owner uses Shopify and MySQL to track the 6,000+ SKUs. The business has seen incredible growth from 2019 to 2022 which the owner attributes to changing consumer attitudes toward health supplements and the portfolio is looking for a new home as the owner is ready to retire.
The marketing is mostly Google PPC ads with some Bing ads and email marketing. The workload is light, as the owner allocates about 10 hours per week to this business and has 2 staffers that handle most of the day-to-day. Growth opportunities lie in expanding the product lines, private labeling, and Amazon.