Business Description
For sale is a lead generation business in the affiliate marketing space that offers products around the theme of “business in a box.” They are 100% remote and provide an all-in-one solution to people looking to start marketing their new or existing business online. They also sell data to other affiliate marketing businesses looking to use this information to market their own products and services.
50% of revenue is generated from product sales and 50% from selling leads (repeat buyers who order each week dating back a decade). All sales are one-time only (different initial one-time price points) with different upsell offers. Overall, they have a 32.5% upsell conversion rate.
They have approximately 100,000 customers and also have a large email list of approximately 800,000 subscribers, with a large portion of them being buyers or partials (i.e., people who showed intent, filled out some info and then left the page). The business has approximately 125 sub-affiliates, each of which are different traffic sources that are tracked independently. 2022 revenue and profits were down due to increased R&D spend.
The owners would like to focus on other entrepreneurial pursuits , but are open to staying on a period of time as consultants or minority equity owners. There are no specific skills or licenses needed to run the business. Basic knowledge of computers and the ability to manage a small team would be helpful for a buyer.
| 2021 | 2022 | 2023 | Q1 2024 | |
| Revenue | $2,491,849 | $2,685,299 | $4,405,781 | $1,143,501 |
| SDE | $330,488 | $93,017 | $612,847 | $250,690 |