Business Description
For sale is a 3-year-old sporting goods brand in Houston, Texas, that sells kayaks and kayak accessories. The company is an E-Commerce/distributor model, with online sales making up 85% of revenue, while distributor sales make up 15%. They have a large clientele base with many recurring due to their 5-year warranty, community, customer service, and high-quality products for affordable prices.
They launched in 2019 and experienced explosive growth from 2020-2021 due to them perfecting their operating business model and increased e-commerce spending due to COVID-19. Uncertainty around the economy in the second half of 2022 has led to decreased orders from distributors. Still, the company continues to grow through increased market share and adding distributors. Kayaks make up 92% of revenue, and kayak accessories make up 8%, with an average order value of $800 per customer.
They currently have four staff who the owner is confident will stay with the business post-sale.