Own the actual Name Brand “on the shelf” retail product in the first aid/skin care section of major retailers. The product is a homeopathic, topical remedy made from all-natural plant extracts that had sales of over $12 million in 2016.
The brand is supported by multi-million dollar television campaign and the product has massive name recognition. The seller lost a key placement within in the largest retailer in 2017 and went from the first aid section to only being in the “as seen on TV” section, which resulted in a considerable drop in sales.
The seller is a “as seen on TV” marketer and seeks a buyer that knows the retail product business and can bring digital marketing expertise to the rescue. They have restarted TV advertising and sales grew instantly but these spots are TV only and no digital strategy has been created to further scale the business.
The business is 100% outsourced (i.e. manufacturing and fulfillment) and is a minimal effort, turnkey opportunity to add into a strategic ecommerce portfolio.