Business Description
Established in 2010, the business is a Los Angeles-based Wholesale and eCommerce accessories business that offers timeless, vintage-inspired statement jewelry and handbags.
The company has a cult following, does in-house social media, and has connections to major influencers and celebrities who showcase their products. Clients are 80% B2B (large wholesale stores) and 20% B2C; eCommerce revenue is 100% through the company’s website. The majority of the inventory is held in China by the supplier. Once they need it, it gets shipped directly to the consumer for large accounts (they keep very minimal inventory on hand for smaller orders).
There was a drop in revenue from 2020 to 2021/2022 as they were catering mainly to one big box store, so they were hit hard when the sales dropped off. They had to diversify and use this time to increase their sales with other big customers. They also changed their offerings this time and started developing bags, hats, etc. This was an expensive pivot; they needed time to gain their buyers’ trust, but by 2023, sales were climbing again.
They have a staff of five, including an operations manager who they are confident will stay with the company post-sale. The majority owner is open to staying with the company in their current marketing and sales role for a few years.
| 2021 | 2022 | 2023 | |
| Revenue | $3,094,830 | $2,352,349 | $3,231,374 |
| SDE | $616,268 | $543,296 | $692,574 |