Ink Cartridges Ecommerce

Asking Price:

$2,500,000

Financial Overview

Revenue:
$4,597,802 (TTM)
Income:
$632,626 (TTM)
Multiple:
3.95x

Business Description

For sale is a California-based Ecommerce business launched in 2018 that specializes in selling ink and toner cartridges, generating revenue via two main product categories: remanufactured ink (recycling and refurbishing ink cartridges) and compatible new cartridges (the cheapest and most flexible options on the market). The remanufactured ink is in OEM cartridges that have been cleaned and refilled; the compatible cartridges are manufactured by third party suppliers and the products work with brand-name hardware but do not infringe on patents. This company has the ability to brand both types of products with their own logo.

The business sells through its own website (30%) as well as Amazon (70%). It boasts impressive year-over-year stats (growing 100% between June 2020 to June 2021), with a 6.2% conversion rate on its website and a 25% conversion rate on Amazon, as well as high customer return visits. They also have strong recurring revenue due to over a thousand “Subscribe and Save” customers on Amazon. The website consistently ranks in the top 3 for organic keyword searches and is an industry leader, with upwards of 75% off retail ink prices and over 110 million cartridges sold.

The owners are looking for an Owner/Operator to take the helm. However, as they also run a digital media agency, they are flexible with regards to the transition and one owner is open to the possibility of staying with the company if so desired. Although they are not SBA-eligible, the owners are willing to consider a variety of deal structures on a case-by-case basis.

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